The most complex challenges demand the boldest solutions. We have identified four focus areas in order to maximize our impact and help transform our country’s food system.
Our Focus Areas
Increase Affordability and Access to Healthy, Locally Grown Food
Nearly 30 million Americans lack access to healthy, affordable foods. Our initiatives provide tens of thousands of families annually with the opportunity to purchase affordable, healthy, locally grown food, and open doors for schools, hospitals, and food banks to purchase farm fresh food from regional food hubs.
Improve Health Outcomes
One in three people are overweight or obese. Annual medical costs of obesity in the United States are more than $145 billion. Prevention is key. Our initiatives lead to decreased BMI for participating children and increased fruit and vegetable consumption among participants of all ages.
Bolster Local and Regional Economies
American farmers receive just 11.6 cents of every dollar spent on food in the US. Farmers markets and food hubs provide forums for farmers to receive 100 percent of the revenue from their food sales. More than 3,500 local and regional farmers received $2.5 million in farmers market sales from federal nutrition benefits, nutrition incentives, and fruit and vegetable prescriptions. Hundreds of farmers, producers and fisherman received upwards of $7 million in revenue generated by our food hub partners.
Generate Revenue for Small & Mid-Sized Farms
Local food sales in the US totaled $4.8 billion in 2008, just 0.4 percent of total agricultural sales. SNAP, farmers markets and food hubs are powerful economic multipliers – every $1 in SNAP generates as much as a $1.79 in local economic activity. Our program participants spend their food dollars locally by shopping at farmers markets, and continue to spend at nearby businesses on market days. Increased revenue to farmers and food hubs results in the creation of new jobs and the retention of existing jobs.
Our Approach to Transforming the Food System
Promote. Build. Prove. Advocate. These are the building blocks to Wholesome Wave’s main goal: transform our food system to one in which all families have the ability to put healthy, fresh food on their tables.