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Fruit and Vegetable Prescription Projects

Fruit and Vegetable Prescription (FVRx®) Program®

The Fruit and Vegetable Prescription (FVRx®) Program® helps healthcare providers give families innovative prescriptions that can be spent on fruits and vegetables at grocery stores, farmers markets, and other healthy food retailers. To view FVRx resources, like factsheets and reports, click here.

“The biggest thing I’ve seen is the FVRx program gives patients the ability to take a risk and to make change. In talking with parents, What I realized was that they wanted to come to the farmers market but didn’t have the money. Now they have a reason to go.” –Health Care Provider

Our Progress, 2011-2015

  • 8,425 individuals and family members
  • 10 states

Thank you for your interest in the Fruit and Vegetable Prescription (FVRx®) Program®! For individuals or organizations that are currently running or interested in launching a FVRx or FVRx-like program, please reach out to us through the National Nutrition Incentive Network’s (NNIN) free membership page. The NNIN supports connectivity and best practice sharing among fruit and vegetable prescription programs and a host of other affordable food access initiatives, allowing members to engage directly with WW as well as a broader community of leaders and experts in the field. For all other inquiries, please email us at

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